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Name
Domain
Expiration
Description
Type
IDE
doubleclick.net
2 years
Used to provide ad delivery or retargeting.
persistent
ANID
google.com
2 years
Used for advertising served across the web and stored in google.com.
persistent
FLC
doubleclick.net
10 seconds
Used for Campaign Manager, Display & Video 360, Search Ads 360
persistent
AID
google.com, googleadservices.com
540 days
Used for Campaign Manager, Display & Video 360, Search Ads 360
persistent
TAID
google.com, googleadservices.com
14 days
Used for Campaign Manager, Display & Video 360, Search Ads 360
persistent
exchange_uid
doubleclick.net
1 year
Used for Google Ads
persistent
__gads
Set from partner domain
13 months
Used for AdSense, Display & Video 360, Google Ad Manager, Google Ads
persistent
__gac
Set from partner domain
90 days
Used for Google Ads
persistent
Conversion
googleadservices.com
90 days
Used for Google Ads
persistent
NID
google.com
6 months
Used for Google Ads
persistent
DSID
doubleclick.net
2 weeks
Google Analytics, Display & Video 360, Search Ads 360
persistent
fr
facebook.com
3 months
Used to provide ad delivery or retargeting.
persistent
tr
facebook.com
3 months
Used to provide ad delivery or retargeting.
persistent
MUID
microsoft.com
1 year
Used to store and track visits across websites.
persistent
These cookies collect information about how you use the website, which pages you visited and which links you clicked on. All of the data is anonymized and cannot be used to identify you.
Name
Domain
Expiration
Description
Type
_ga
google.com
2 years
Used to distinguish users.
persistent
_gid
google.com
Session
Used to distinguish users.
session
_gat
google.com
1 minute
Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_.
persistent
_gcl_au
google.com
2 years
Used to store and track conversions.
persistent
__utma
google.com
2 years from set/update
Used to distinguish users and sessions. The cookie is created when the javascript library executes and no existing __utma cookies exists. The cookie is updated every time data is sent to Google Analytics.
persistent
__utmb
google.com
30 mins from set/update
Used to determine new sessions/visits. The cookie is created when the javascript library executes and no existing __utmb cookies exists. The cookie is updated every time data is sent to Google Analytics.
persistent
__utmc
google.com
End of browser session
Not used in ga.js. Set for interoperability with urchin.js. Historically, this cookie operated in conjunction with the __utmb cookie to determine whether the user was in a new session/visit.
persistent
__utmv
google.com
2 years from set/update
Used to store visitor-level custom variable data. This cookie is created when a developer uses the _setCustomVar method with a visitor level custom variable. This cookie was also used for the deprecated _setVar method. The cookie is updated every time data is sent to Google Analytics.
persistent
__utmz
google.com
6 months from set/update
Stores the traffic source or campaign that explains how the user reached your site. The cookie is created when the javascript library executes and is updated every time data is sent to Google Analytics.
persistent
__utm.gif
google.com
Session
Used to store browser details.
session
rur
instagram.com
Session
This is an Instagram cookie that ensures functionality on Instagram.
session
urlgen
instagram.com
Session
This cookie is for Instagram’s marketing purposes.
session
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